There are few web-based activities more narcissistic that Googling yourself – and even fewer more depressing than pulling up zero results for your name. Old-Spice has tapped into this insight with Swaggerize Me, and gives you basic tools to automatically generate online articles about your, well, awesomeness.
In addition to a phenomenal brand experience, Old-Spice snags your name and e-mail through a mandatory opt-in, generates six pages of unique content for you on different sites, and out of that creates space for integrated online advertising. Very smart.
“You’re one click away from inventing healing vaccines and flying stealth helicopters.”
My awesomeness on the web: