Comscore released casual online gaming data a couple weeks ago. The whole article is particularly interesting, especially in light of how quickly our promotions company PrizeLogic is growing and potential opportunity with a video game publisher this year.
The Comscore data is focused on destination casual gaming sites (Yahoo Games, EA Online, Disney Games, etc) and not on stand-alone microsites with games. Regardless, category growth is compelling. It has caused me to rethink the model of creating microsites with advergames as the draw and instead focus on publishing original content destination gaming sites. This will be a challenge to convince our clients to move towards, but simply put, you have to place your advertising where users are going.
Depending on our luck with picking up another game show title, campaigns like thepriceisrightvideogame.com will have a whole new strategy this time around.